How to enjoy beer at its best
The right temperature
To really bring out the aromas, beer should be served at a temperature between 4° and 10° inclusive, depending on the type.
For example: lagers reveal their flavours best at below 6°C whereas brown ales should be drunk at between 8° and 13°C.
Generally speaking, the paler the beer, the colder it should be served.
Beer is a delicate drink, and you have to be careful as it can be altered by light, air and time.
Choosing the right glass
To enjoy your beer in ideal conditions, you need a glass that is clean, dry, rinsed out with cold water and above all free of any grease, as that will kill the head.
The glass also needs to be the right shape for the type of beer you are drinking.
For example: A tulip glass for lagers concentrates the aromas, whereas a snifter glass will help to bring out the rich palette of aromas in a stout.
For wheat beers, a thick, straight glass is best, to keep it cold.
The right way to pour beer
Tilt the glass and fill it slowly to half-way, letting the beer swirl down the side of the glass.
Then straighten the glass and pour the rest of the beer, gradually moving the bottle away, in order to form a good head, which protects and holds in all the aromas.
An exaltation of the senses
Appreciate the diversity of the robes and the intensity of the colours that result from the different malts used and their degrees of roasting. And finally, admire that fine head of foam, made up of thousands of tiny bubbles, that tops off the best beers.
Then, listen carefully to your beer - it has so much to tell you! Plenty of fizz and lively bubbles.
Then give the aromas time to reveal themselves.... Swirl your glass in a circular movement and delicately inhale the aromas - they can come from the malt (cereals, caramel…), the hops (flowers, citrus) or the yeast (fruit).
Then, to maximise the pleasure, enjoy your beer in little sips! Feel the light fizz on the tastebuds at the front of your tongue, appreciate the smooth or astringent texture that covers your palate, discover all the finesse and intensity of the bitterness...
Finally, note the persistence, the characteristic taste that it leaves in your mouth after each sip.